HERBIER DE PROVENCE IT'S QUALITY CARES WITH ORGANIC VEGETAL EXTRACTS AND ESSENTIAL OILS. OUR ESSENTIAL AND VEGETAL OILS, OUR FLORALS ARE GUARANTED ORGANIC WITHOUT ARTIFICIAL FRAGRANCE, WITHOUT ARTIFICIAL COLORING AGENTS AND WITHOUT PARABENS AND MADE IN FRANCE. WE RESPECT THE ECOSYSTEM AND DO NOT TEST OUR PRODUCTS ON ANIMALS.
Herbier de Provence exists since more than 30 years
Its takes its source in Saint-Rémy-de-Provence, where the Caussade family has grown the famous Herbe de Provence from immemorial time, on vast, sunny stretches of land, as well as an impressive assortment of herb teas and dried flowers sold to wholesalers.
1977, one of the Caussade brothers hit on the idea of creating his own network of stores, where the women of the « after-sixties » enthusiastically discovered a new environmental world thanks to the herbs, multiple teas and dried flowers grown by the family. Herbier de Provence was born... The business immediately expanded ; Herbier de Provence developed very quickly, both through its own stores and through a network of franchisees. The range of products was enriched by the addition of of natural soaps crafted according to the purest tradition of Marseille’s master soap makers, floral toilet waters and air fragrances.
1981, Gilles Caussade, while remaining a partner in the business, sold his business to the Bernard Tapie Group. Herbier de Provence was then integrated into the La Vie Claire division.
Thus enjoying new financial means and sound management, the company developed and prospered. During this period, the range of products was enriched by the addition of herbal cosmetics and nutritional supplements.
1987, the Bernard Tapie Group sold Herbier de Provence to the Booker Group, an English concern prominent in the pharmaceutical field, which owned a chain of 250 health-food shops.
Abroad, Brooker contributed to the international development of the company and reinforced the presence of Herbier de Provence by creating subsidiaries in Europe : Great Britain, Italy, Switzerland, Spain, Scandinavia and the United States.
Due to its concern for financial management, the group drifted away from the basic concept of warmth and fragrance which had made for the fame of the business. As a result, French consumers, feeling they had lost their points of reference, drifted away from Herbier de Provence to some extent.
1991, for strategic reasons, Brooker sold Herbier de Provence its main franchisee, Catalix. It proceeded to modernize the logo and packaging of the entire product range while reaffirming the brand’s ties to Provence.
1993, Catalix bought up a company named La Taste de Provence. The merger, which took place in a difficult economic context, contributed to the financial weakening of the business and led to the sale of Herbier de Provence during the summer of 1994.
During the summer of 1996 a new team took over. Multinational partners decided to put together their expertise and know-how in the areas of marketing, distribution and international trade in order to make Herbier de Provence prosper. This is a team of men who are «Reliable Values», whose very complementary skills will be put at the service of the business.
The new laboratory CEAD wants to redynamise Herbier de Provence. The CEAD has several goals so far: continuously improve, integrate innovation and effectiveness, respecting the ecosystem in harmony with you.
We are member of the Cosmetic Valley in Chartres.
Thus, we continue to offer the benefits of our formulas, research and Provence Ingredients on our users and so many followers around the world.